🧪 UNUM Labs
When social platforms shift, we shift with them.
This is where you’ll find what’s changing across Instagram, TikTok, and more — and what we’re doing about it. We track early tests, build around them, and keep your planning tools up-to-date so you’re never left in the dark.
Jun 18, 2025
Twitter API Update: Video Uploads Fixed
Twitter (X) suddenly changed their API for uploading media, breaking existing workflows. While they left old endpoints in the quickstart docs, they quietly shifted to new ones without warning.
We caught it fast. UNUM now uses the updated media-upload-initialize and media-upload-chunked endpoints so your Twitter videos publish smoothly again — no errors, no failed posts.
✨ This fix ensures your scheduled video content on X (Twitter) won’t be disrupted by backend API shifts.
What changed:
Switched to new Twitter media upload endpoints
Restored video publishing reliability for Twitter
Prevented silent publishing failures
May 29, 2025
Instagram Grid Update: 4:5 Format Now Supported
Instagram quietly rolled out a taller 4:5 grid format earlier this year, replacing the classic square layout. This change impacts how thumbnails display across profiles.
✨ We spotted it early and updated UNUM’s grid planner so you’re always designing with accuracy.
May 10, 2025
Instagram Grid Shift to 4:5 Aspect Ratio
We noticed Instagram quietly starting to test a taller 4:5 grid layout, replacing the traditional square. This test changes how creators preview and organize their content — we’re watching it closely.