The Myth: Editing Posts Hurts Your Reach

The battle for creator attention is heating up — and it’s more than just Reels vs. TikToks. Meta and TikTok are throwing cash, tools, and algorithmic love at creators. But who’s actually winning? Spoiler: It’s not as straightforward as you think.

We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.

Meta just dropped a major update to the Facebook algorithm — and if your content strategy involves reposting, copy-pasting, or leaning on AI without customization… it’s time to pivot. In a move to prioritize originality and reduce spammy, low-effort posts, Facebook is officially restricting the reach of “unoriginal” content. Here’s what’s changing, what counts as unoriginal, and how creators and marketers can stay visible in the feed.

If you blinked, you might’ve missed it—because June has been packed with major updates across Instagram, Threads, Facebook, YouTube, and X (formerly Twitter). From AI investments to new in-app features, we’ve got the full rundown of what’s trending and what it means for your brand or business. Here’s your quick-hit roundup of everything that happened in social this month

Creating content every day is exhausting. But here’s a secret: you don’t need to reinvent the wheel every time you post. That’s where reusable social media templates come in. Whether you’re posting to Instagram, TikTok, Threads, or LinkedIn, having a set of ready-to-go Canva templates can save you time, boost consistency, and keep your brand looking chef’s kiss across every platform. In this post, we’ll walk you through how to create a reusable Canva template for social media — and yes, we’ve included a free template you can download and customize.

Timing is everything on social media. You could craft the most engaging post ever—but if no one sees it, it won’t move the needle. That’s why knowing when to post is just as important as knowing what to post. We analyzed the latest data from Sprout Social and added our own research to help you find the best times to post on Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Threads in 2025. Below, you’ll find global engagement heatmaps, key takeaways, and expert tips for each platform so you can post with confidence.

If you're struggling with what to post or how to stay consistent on social media, you're not alone. One of the simplest and most powerful ways to fix that? Content pillars.

Consistency is everything online — but planning ahead is what actually makes it possible. If you’re tired of last-minute posts, content chaos, or just staring at a blank page wondering what to say… you need a better system. Enter: the social media calendar.

From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).