In a growing digital age, content is taking on many forms, and for marketers, the end goal is to capture the user’s attention and encourage them to take action. That’s where interactive content comes into play, as it allows marketers to engage with their audience while capturing important insights. According to Ion Interactive - Rock Content, interactive content is content where the audience actively participates instead of just passively reading, watching, or listening.
Interactive content might involve clicking on an item to reveal it and learn more, or answering a series of questions that calculate a score. Other examples include quizzes, calculators, assessments, polls, and interactive infographics, whitepapers, and videos.
Take our own interactive content example: Sign up to our newsletter below to receive articles like this or get tools like our caption editor or color palette generator to start growing your brand today, for free.
When it comes to measuring effectiveness, all of these types of content have proven to drive traffic to websites, increase conversion, and educate users about a brand. Hence interactive content gives marketers the ability to track interactions and better determine success.
“60% of marketers create at least one piece of content each day,” --eMarketer
That’s why we made UNUM, one place to store and design all of the content you’ll need to share or post on social.
Social media was naturally designed to be interactive as users are able to like, share, retweet, send direct messages to followers, and more. When it comes to social engagement, and analyzing KPIs (Key Performance Indicators), one of the biggest drivers is the quality and the timing of the content. This is why it’s so important to have a dedicated location where all of your past and future content lives so that you can gauge what posts are resonating most with your audience. The key to producing successful content is understanding the style, brand, and voice that is resonating most with your social media community.
Ninety-three percent of marketers rated interactive content as highly effective at educating prospective customers. Customers want content when they want it and marketers have a unique ability to deliver just that. There is no better time than the present to continue creating interactive content at the right time that engages your audience, increases brand awareness, instills loyalty, and increases business.
“Interactive content just happens to be the new and improved way to interact with customers. It’s about establishing a two-way conversation. Prospects and customers decide what content to consume, how and when they want to.” --Lee Odden, CEO TopRank Marketing
Kim is a seasoned content marketing professional with twelve years of corporate communications experience. Her sweet spot is with creative writing both short and long-form, and she has a proven track record working with IBM, Jackson Healthcare, and Walt Disney World, among many others. Kim is also a singer and actress and has been performing on stage and screen her entire life and has a great passion for TV and film production.