Pinterest Hits 578M Users in Q2 — Here’s How to Plan Smarter in UNUM
Pinterest is having a moment. In its latest Q2 2025 earnings report, the platform announced that it now reaches 578 million monthly active users — up 8% year-over-year. Alongside user growth, Pinterest also improved revenue intake, climbing to $847 million in Q2, a 10% increase. What does this mean for brands and creators? Simply put: Pinterest isn’t just for mood boards and recipes anymore — it’s a powerful marketing channel with global impact. Here’s what you need to know about Pinterest’s growth and how to capitalize on it using UNUM.
UNUM Staff
Everyday Social Tool
📈 What’s Driving Pinterest’s Growth in 2025?
Pinterest’s surge is driven by:
Global user expansion, especially in non-U.S. markets.
Stronger ad performance in retail, fashion, and home categories.
Continued investment in AI-powered discovery and shopping tools.
Better personalized recommendations and search.
Pinterest is doubling down on being a visual search engine—not just a social platform.
“We're creating a place where intent meets inspiration.” – Bill Ready, Pinterest CEO
🧠 Why You Shouldn’t Ignore Pinterest
For marketers and creators, Pinterest offers:
Longer content shelf life than Instagram or TikTok
High purchase intent: Pinners are planners and buyers
SEO-friendly pins that keep driving traffic months later
A platform that values creativity and curation, not trends
If you're posting regularly on Instagram, you’re already sitting on Pinterest content—just waiting to be repurposed.
✅ How to Use UNUM to Plan Pinterest Content
Here’s how to plan and post with ease:
1. Create a Pinterest Content Pillar
In UNUM, map out your evergreen content: quotes, checklists, product highlights, blog teasers, etc. Pinterest rewards consistency and value.
2. Design Once, Repurpose Forever
Use UNUM’s visual workspace to repurpose existing content from Instagram, blog posts, or Reels. Reformat as vertical graphics or carousels optimized for Pinterest.
3. Schedule Pins Ahead
Plan your entire month using UNUM’s calendar view. Batch your content by themes—weekend ideas, product tips, seasonal moments, etc.
4. Use Smart Captions + Keywords
Pinterest is a search engine. In UNUM, write Pinterest-friendly captions using keywords your audience is actually searching.
5. Track What Works
Use UNUM’s analytics to identify which pins are performing and when your audience is most engaged. Double down on high-performing categories.
🔮 Final Thoughts: Pinterest Is Prime for Growth
If you're not creating for Pinterest in 2025, you’re leaving reach and revenue on the table.
Whether you’re a content creator, brand, or small business, now’s the time to treat Pinterest like the discovery engine it is—and UNUM is your creative command center to make that process seamless.
Ready to grow your presence on Pinterest?
👉 Start planning your Pinterest content in UNUM
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Pinterest is having a moment. In its latest Q2 2025 earnings report, the platform announced that it now reaches 578 million monthly active users — up 8% year-over-year. Alongside user growth, Pinterest also improved revenue intake, climbing to $847 million in Q2, a 10% increase. What does this mean for brands and creators? Simply put: Pinterest isn’t just for mood boards and recipes anymore — it’s a powerful marketing channel with global impact. Here’s what you need to know about Pinterest’s growth and how to capitalize on it using UNUM.
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