The Biggest Social Media Updates of 2025 (So Far)
We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.
UNUM Staff
Everyday Social Tool
📱 TikTok: Bans, Auto-Scroll, and Legal Drama
US TikTok Ban Might Actually Happen: If a deal isn’t reached, the U.S. could enforce a TikTok ban. Stay tuned—it’s messy.
Auto-Scroll in Testing: TikTok is testing an Instagram-style auto-scroll feature, making content even more bingeable.
Shopping Struggles: Despite heavy investment, TikTok still faces challenges with its in-stream shopping features.
📸 Instagram: More Control, More Reels
Like Counts Per Carousel Frame: You might soon be able to see likes on individual carousel frames—hello, performance data.
Reels Access Expanded: More users now have access to trial Reels features as Meta pushes vertical video even further.
DM Translation + Scheduling Tools: Business users get new tools to streamline international messaging and plan content in-app.
🟡 Snapchat: Still the Underdog to Watch
Home Safe Alerts Added: Safety-first features are now part of Snapchat’s design, including location alerts for Snap users.
E-Comm Wins: New data shows that Snapchat is outperforming other platforms for e-commerce ROI. Don’t sleep on Snap.
🧠 X (Twitter): More Rules, More Limits
Emoji Use Restricted in Promoted Posts: Emojis are being limited in ads—yep, really.
Age Verification Crackdown: X is enforcing stricter age checks to comply with new laws.
Vine in AI Form? Elon Musk teases a Vine comeback powered by AI. Could be nostalgia. Could be genius.
🧠 Platform Trends to Watch
Originality Is Key: Facebook and Instagram are doubling down on original content. Reposts = less reach.
Video Still Reigns Supreme: Short-form is evolving. But it’s still the most powerful format across all platforms.
AI + Automation: From content creation to scheduling, AI tools are now table stakes.
Want to Stay Ahead of the Curve?
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The Biggest Social Media Updates of 2025 (So Far)
We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.
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