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The Biggest Social Media Updates of 2025 (So Far)

We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.

UNUM Staff

Everyday Social Tool

📱 TikTok: Bans, Auto-Scroll, and Legal Drama

  • US TikTok Ban Might Actually Happen: If a deal isn’t reached, the U.S. could enforce a TikTok ban. Stay tuned—it’s messy.

  • Auto-Scroll in Testing: TikTok is testing an Instagram-style auto-scroll feature, making content even more bingeable.

  • Shopping Struggles: Despite heavy investment, TikTok still faces challenges with its in-stream shopping features.

📸 Instagram: More Control, More Reels

  • Like Counts Per Carousel Frame: You might soon be able to see likes on individual carousel frames—hello, performance data.

  • Reels Access Expanded: More users now have access to trial Reels features as Meta pushes vertical video even further.

  • DM Translation + Scheduling Tools: Business users get new tools to streamline international messaging and plan content in-app.

🟡 Snapchat: Still the Underdog to Watch

  • Home Safe Alerts Added: Safety-first features are now part of Snapchat’s design, including location alerts for Snap users.

  • E-Comm Wins: New data shows that Snapchat is outperforming other platforms for e-commerce ROI. Don’t sleep on Snap.

🧠 X (Twitter): More Rules, More Limits

  • Emoji Use Restricted in Promoted Posts: Emojis are being limited in ads—yep, really.

  • Age Verification Crackdown: X is enforcing stricter age checks to comply with new laws.

  • Vine in AI Form? Elon Musk teases a Vine comeback powered by AI. Could be nostalgia. Could be genius.

🧠 Platform Trends to Watch

  • Originality Is Key: Facebook and Instagram are doubling down on original content. Reposts = less reach.

  • Video Still Reigns Supreme: Short-form is evolving. But it’s still the most powerful format across all platforms.

  • AI + Automation: From content creation to scheduling, AI tools are now table stakes.

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The Biggest Social Media Updates of 2025 (So Far)

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The Biggest Social Media Updates of 2025 (So Far)

We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.

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Meta just dropped a major update to the Facebook algorithm — and if your content strategy involves reposting, copy-pasting, or leaning on AI without customization… it’s time to pivot. In a move to prioritize originality and reduce spammy, low-effort posts, Facebook is officially restricting the reach of “unoriginal” content. Here’s what’s changing, what counts as unoriginal, and how creators and marketers can stay visible in the feed.

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The Biggest Social Media Updates of 2025 (So Far)

We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.

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Meta just dropped a major update to the Facebook algorithm — and if your content strategy involves reposting, copy-pasting, or leaning on AI without customization… it’s time to pivot. In a move to prioritize originality and reduce spammy, low-effort posts, Facebook is officially restricting the reach of “unoriginal” content. Here’s what’s changing, what counts as unoriginal, and how creators and marketers can stay visible in the feed.

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