25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)
From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).
UNUM Staff
Everyday Social Tool
✨ Best All-in-One Social Media Tool
UNUM
If you want a single place to design, write, plan, schedule, publish, and analyze — without paying for 5 separate tools — UNUM is your go-to.
Supports Instagram, TikTok, Pinterest, LinkedIn, Facebook, Threads, YouTube Shorts
Visual feed planner, captions, content calendar, auto-posting, and analytics
Built-in Canva integration, comment replying, approval workflows, and AI writing assistant
Why we love it: Replaces 3–5 apps in your workflow. Built for creators, teams, and brands who are serious about consistency.
🛠️ Best Social Media Design Tools
Canva
Still the go-to for drag-and-drop templates, social graphics, and presentations.
Adobe Express
Great for brand kits, animations, and scheduling from the app.
Mojo
Perfect for animated Instagram Stories and Reels templates.
📅 Best Planning & Scheduling Tools
Later
Solid Instagram scheduling with a grid preview.
Planoly
Great for product-based businesses and shops.
Buffer
Minimal UI, perfect for solopreneurs who want simplicity.
Hootsuite
Built for larger teams, with more robust reporting (but pricey).
📈 Best Analytics Tools
UNUM (again!)
Get post-level performance, account-wide insights, and engagement tracking across platforms.
Iconosquare
Deep-dive analytics for Instagram and Facebook.
Metricool
Mix of scheduling and analytics for creators and agencies.
🎥 Best Video Editing Apps for Social
CapCut
Still one of the best for editing TikToks and Reels — tons of effects.
InShot
Easy trimming, captions, and transitions for quick video content.
Descript
Great for podcast-style clips, transcription, and screen recordings.
🤖 Best AI Tools for Social Content
UNUM AI
Auto-generates captions, hashtags, and even repurposes long-form into short-form.
Copy.ai
Generates product descriptions, social copy, and blog intros.
ChatGPT
Use it to brainstorm ideas, generate outlines, and write faster.
✍️ Best Hashtag & Caption Tools
UNUM Caption Generator
Free tool that helps you write engaging captions fast.
RiteTag
Hashtag suggestions based on current engagement trends.
Caption AI
Instagram caption generator trained on viral posts.
🧠 Final Thoughts: Streamline Your Stack
You don’t need 25 tools to build a great brand — you just need the right ones. If you’re looking to:
Stop bouncing between apps
Keep your content organized
Create and post consistently
Work better with your team or clients
Then an all-in-one platform like UNUM might be the best move.
📈 **Ready to simplify your workflow? **Start with UNUM free
Latest Blog Posts
Pinterest Hits 578M Users in Q2 — Here’s How to Plan Smarter in UNUM
Pinterest is having a moment. In its latest Q2 2025 earnings report, the platform announced that it now reaches 578 million monthly active users — up 8% year-over-year. Alongside user growth, Pinterest also improved revenue intake, climbing to $847 million in Q2, a 10% increase. What does this mean for brands and creators? Simply put: Pinterest isn’t just for mood boards and recipes anymore — it’s a powerful marketing channel with global impact. Here’s what you need to know about Pinterest’s growth and how to capitalize on it using UNUM.
Adam Mosseri Shuts Down Instagram Engagement Myth: Edits Do Boost Reach
The Myth: Editing Posts Hurts Your Reach
Meta vs. TikTok: Who’s Winning the Creator Economy War?
The battle for creator attention is heating up — and it’s more than just Reels vs. TikToks. Meta and TikTok are throwing cash, tools, and algorithmic love at creators. But who’s actually winning? Spoiler: It’s not as straightforward as you think.
The Biggest Social Media Updates of 2025 (So Far)
We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.
Facebook Cracks Down on Unoriginal Content: What Creators + Brands Need to Know (July 2025)
Meta just dropped a major update to the Facebook algorithm — and if your content strategy involves reposting, copy-pasting, or leaning on AI without customization… it’s time to pivot. In a move to prioritize originality and reduce spammy, low-effort posts, Facebook is officially restricting the reach of “unoriginal” content. Here’s what’s changing, what counts as unoriginal, and how creators and marketers can stay visible in the feed.
Read more
Join our Newsletter
Sign up to our newsletter for all things marketing.