25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)

From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).

UNUM Staff

Everyday Social Tool

✨ Best All-in-One Social Media Tool

UNUM

If you want a single place to design, write, plan, schedule, publish, and analyze — without paying for 5 separate tools — UNUM is your go-to.

  • Supports Instagram, TikTok, Pinterest, LinkedIn, Facebook, Threads, YouTube Shorts

  • Visual feed planner, captions, content calendar, auto-posting, and analytics

  • Built-in Canva integration, comment replying, approval workflows, and AI writing assistant

Why we love it: Replaces 3–5 apps in your workflow. Built for creators, teams, and brands who are serious about consistency.

👉 Try UNUM free


🛠️ Best Social Media Design Tools

Canva

Still the go-to for drag-and-drop templates, social graphics, and presentations.

Adobe Express

Great for brand kits, animations, and scheduling from the app.

Mojo

Perfect for animated Instagram Stories and Reels templates.


📅 Best Planning & Scheduling Tools

Later

Solid Instagram scheduling with a grid preview.

Planoly

Great for product-based businesses and shops.

Buffer

Minimal UI, perfect for solopreneurs who want simplicity.

Hootsuite

Built for larger teams, with more robust reporting (but pricey).


📈 Best Analytics Tools

UNUM (again!)

Get post-level performance, account-wide insights, and engagement tracking across platforms.

Iconosquare

Deep-dive analytics for Instagram and Facebook.

Metricool

Mix of scheduling and analytics for creators and agencies.


🎥 Best Video Editing Apps for Social

CapCut

Still one of the best for editing TikToks and Reels — tons of effects.

InShot

Easy trimming, captions, and transitions for quick video content.

Descript

Great for podcast-style clips, transcription, and screen recordings.


🤖 Best AI Tools for Social Content

UNUM AI

Auto-generates captions, hashtags, and even repurposes long-form into short-form.

Copy.ai

Generates product descriptions, social copy, and blog intros.

ChatGPT

Use it to brainstorm ideas, generate outlines, and write faster.


✍️ Best Hashtag & Caption Tools

UNUM Caption Generator

Free tool that helps you write engaging captions fast.

RiteTag

Hashtag suggestions based on current engagement trends.

Caption AI

Instagram caption generator trained on viral posts.


🧠 Final Thoughts: Streamline Your Stack

You don’t need 25 tools to build a great brand — you just need the right ones. If you’re looking to:

  • Stop bouncing between apps

  • Keep your content organized

  • Create and post consistently

  • Work better with your team or clients

Then an all-in-one platform like UNUM might be the best move.

📈 **Ready to simplify your workflow? **Start with UNUM free


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