25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)
From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).
UNUM Staff
Everyday Social Tool
✨ Best All-in-One Social Media Tool
UNUM
If you want a single place to design, write, plan, schedule, publish, and analyze — without paying for 5 separate tools — UNUM is your go-to.
Supports Instagram, TikTok, Pinterest, LinkedIn, Facebook, Threads, YouTube Shorts
Visual feed planner, captions, content calendar, auto-posting, and analytics
Built-in Canva integration, comment replying, approval workflows, and AI writing assistant
Why we love it: Replaces 3–5 apps in your workflow. Built for creators, teams, and brands who are serious about consistency.
🛠️ Best Social Media Design Tools
Canva
Still the go-to for drag-and-drop templates, social graphics, and presentations.
Adobe Express
Great for brand kits, animations, and scheduling from the app.
Mojo
Perfect for animated Instagram Stories and Reels templates.
📅 Best Planning & Scheduling Tools
Later
Solid Instagram scheduling with a grid preview.
Planoly
Great for product-based businesses and shops.
Buffer
Minimal UI, perfect for solopreneurs who want simplicity.
Hootsuite
Built for larger teams, with more robust reporting (but pricey).
📈 Best Analytics Tools
UNUM (again!)
Get post-level performance, account-wide insights, and engagement tracking across platforms.
Iconosquare
Deep-dive analytics for Instagram and Facebook.
Metricool
Mix of scheduling and analytics for creators and agencies.
🎥 Best Video Editing Apps for Social
CapCut
Still one of the best for editing TikToks and Reels — tons of effects.
InShot
Easy trimming, captions, and transitions for quick video content.
Descript
Great for podcast-style clips, transcription, and screen recordings.
🤖 Best AI Tools for Social Content
UNUM AI
Auto-generates captions, hashtags, and even repurposes long-form into short-form.
Copy.ai
Generates product descriptions, social copy, and blog intros.
ChatGPT
Use it to brainstorm ideas, generate outlines, and write faster.
✍️ Best Hashtag & Caption Tools
UNUM Caption Generator
Free tool that helps you write engaging captions fast.
RiteTag
Hashtag suggestions based on current engagement trends.
Caption AI
Instagram caption generator trained on viral posts.
🧠 Final Thoughts: Streamline Your Stack
You don’t need 25 tools to build a great brand — you just need the right ones. If you’re looking to:
Stop bouncing between apps
Keep your content organized
Create and post consistently
Work better with your team or clients
Then an all-in-one platform like UNUM might be the best move.
📈 **Ready to simplify your workflow? **Start with UNUM free
Latest Blog Posts
25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)
From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).
What to Post When You Have Nothing to Post: 15 Smart Ideas for Creators + Brands
Blank calendar? No problem. Every creator and brand hits that moment where inspiration runs dry. But showing up consistently is key to growth—especially if you want to stay top-of-mind with your audience. So the next time you hit a creative wall, pull from this list of ready-to-go ideas that work across platforms like Instagram, Threads, LinkedIn, Pinterest, and more.
Instagram News Roundup: What Creators Need to Know (June 2025)
From AI editing tools to layout changes, here’s what’s new on the 'gram. Whether you're a brand, freelancer, or content creator, staying up to date with Instagram’s latest moves is part of the job. Here's a quick, no-fluff rundown of what dropped in June 2025—plus what it means for your content strategy.
Our Favorite Ways to Use UNUM’s Canva Integration
Design smarter. Schedule faster. Post everywhere. If you're already using Canva to create your social media designs (because… who isn't?), then UNUM’s Canva Integration will feel like unlocking a cheat code. Instead of downloading your designs, re-uploading to your planner, or managing folders all over your desktop, you can now import Canva designs straight into your UNUM workspace. Edit in Canva, publish in UNUM — without leaving your flow.
Top 5 Mistakes Brands Make on Instagram in 2025
If you’re a small business, local shop, or solo creator trying to stay active online, Instagram can feel like a full-time job on top of your actual job. But it doesn’t have to be that way. Here are the 5 biggest mistakes we see brands making in 2025 — and how to fix them with less stress (and just one tool).
Read more
Join our Newsletter
Sign up to our newsletter for all things marketing.