Social Media

How to Set Up a TikTok Business Account

Kim Wacker
min read
How to Set Up a TikTok Business Account

If you’re considering setting up a TikTok for Business account, look no further. With its growing popularity, TikTok is without a doubt the place for your brand to get discovered. After all, the platform encourages creativity and thrives on engagement--isn’t that what every brand desires?

On the fence? Don’t be, because the statistics speak for themselves as over 1,000 brands are using TikTok business accounts. With a business account, you’ll be able to view real-time metrics, gauge content performance, and get insights into your follower base. If you’re not a current TikTok user, this may seem like a daunting task. However, setting up a business account is quick and easy! 

Learn why more brands are turning to TikTok.

How to set up a business account 

The first step is to get on TikTok if you don’t already have an account. It's available from the App Store or Google Play Store. Spend some time getting accustomed to the platform. Once you’re feeling comfortable with the app, follow these simple steps to set up a business account: 

  • Step 1: Within the app, click “...” located on the top-right of the “Me” page.
  • Step 2: Click “Manage my account” and select “Business Account located under the “Switch to Pro Account” option.
  • Step 3: Choose the category that most closely fits your business. This will ensure that you receive customized content, events, and solutions.

It’s that easy! Once you’ve set up a business account, you can begin creating content using TikTok’s suite of creative tools. These tools include the TikTok Ad Studio, video templates, smart video, and more. Need more help? Visit the TikTok Business Help Center to learn how to set up a campaign and advertise your business. 

"For a business to be successful on TikTok, they need to first be active on TikTok. Give users a reason to follow you." - Mike Prasad, CEO of Tinysponsor

Using TikTok for business

By incorporating TikTok into your social strategy, you can have fun with video content, build a community, and find unique ways to tap into your audience. When you first start using TikTok, choose a niche topic that represents your brand. Next decide when and how often you’d like to post. Next, try your hand at creating and sharing your first video by following these steps: 

Create a video

Tap the black plus (+) button at the bottom of your screen. A recording screen will come up with a red circle to start recording. Choose either the 15- or 60-second option, then start making your video. Have fun with TikTok’s sound library. You can use it to add unique music. Use the “Effects” icon (located to the left of the red record button) to add different filters and backgrounds. 

Share a video

Once you’ve recorded your video and added any desired music or effects, tap the white circle with the red check mark at the bottom right-hand side of the screen. Then tap next. A post screen will appear and you will have the option to type a description for your video, add hashtags, tag your friends, add links, and more. You can also share your video on WhatsApp, Facebook, and Instagram. Once you’ve finished creating your post, be sure to tap the red “Post” button at the bottom right to post your video immediately; or tap the white “Drafts” button to save it for later. 

Once you’ve mastered the how-to's of TikTok videos, start brainstorming original ways to promote your business on the app. Think about who your target audience is, what you are promoting, and what you are hoping to achieve. What is unique about your brand’s culture or values? What makes your business fun? Pro Tip: Share content that is genuine and let engagement be your guide. 

As TikTok continues to create a buzz and grow every single day, it is without a doubt a must-have for your brand. Now that you know how to set up a TikTok business account, it’s time to take the plunge!

Do you need more convincing? Then read this to learn why you should create a TikTok account for your business and see how other brands are using the platform.

[header image Solen Feyissa on Unsplash]

April 8, 2021

About the author

Kim Wacker

Kim Wacker

Kim is a seasoned content marketing professional with twelve years of corporate communications experience. Her sweet spot is with creative writing both short and long-form, and she has a proven track record working with IBM, Jackson Healthcare, and Walt Disney World, among many others. Kim is also a singer and actress and has been performing on stage and screen her entire life and has a great passion for TV and film production.

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