Instagram News Roundup: What Creators Need to Know (June 2025)
From AI editing tools to layout changes, here’s what’s new on the 'gram. Whether you're a brand, freelancer, or content creator, staying up to date with Instagram’s latest moves is part of the job. Here's a quick, no-fluff rundown of what dropped in June 2025—plus what it means for your content strategy.
UNUM Staff
Everyday Social Tool
1. AI-Powered Video Tools Just Leveled Up
Meta rolled out AI video generation and restyling tools that let you reimagine existing clips with new visual styles. Think of it like filters on steroids. This is a game-changer for creators looking to refresh old content or match new brand aesthetics without a full reshoot.
Try this: Repurpose an older Reel using the new AI styles for faster content recycling.
2. Threads Is Still Gaining Momentum
Threads continues to rank in the top downloaded apps month after month. If your audience is active there, it’s time to repurpose your IG content into short, real-time updates on Threads.
Try this: Turn Instagram captions into punchy Threads posts or mini threads.
3. New Prompts and Performance Recaps
Instagram added Milestone and Recap cards that help creators celebrate growth moments, like follower count, video views, and engagement wins.
Try this: Screenshot your monthly recap and share it as a Story to build trust with your audience.
4. Trial Reels Are Boosting Reach
Meta reports that Trial Reels—experimental Reels shown to wider audiences—are helping creators increase visibility. This feature is still rolling out but could offer a powerful organic boost.
Tip: Keep content quality high and experiment with niche topics—Trial Reels reward originality.
5. Teleprompter + Edit Features Get a Major Upgrade
Instagram added a teleprompter, transitions, and new editing overlays to its in-app Reels editor. Now you can deliver cleaner, more polished content without external apps.
Content idea: Film tutorials or expert tips with the teleprompter to look sharp and stay on-message.
6. Creators with 100K+ Followers Get More Comment Filters
Big creators can now filter comments by type, follower count, and sentiment, allowing for smarter moderation.
If that’s you: Use filters to surface meaningful engagement and protect your comment section.
7. Meta Ads Get a Safety Upgrade
Meta has introduced new ad placement safety certifications to help protect brand integrity and ensure your ads land in the right places.
Takeaway: More peace of mind when scaling your content with paid support.
Stay Agile, Stay Ahead
June brought real upgrades for creators—from smarter AI tools to content performance insights and cross-platform trends. The best strategy? Keep testing. Stay nimble. And use tools like UNUM to streamline your content planning while staying ahead of the curve.
Need a better way to manage content across Instagram, Threads, and more? Try UNUM today
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