Top 5 Mistakes Brands Make on Instagram in 2025
If you’re a small business, local shop, or solo creator trying to stay active online, Instagram can feel like a full-time job on top of your actual job. But it doesn’t have to be that way. Here are the 5 biggest mistakes we see brands making in 2025 — and how to fix them with less stress (and just one tool).
UNUM Staff
Everyday Social Tool
1. No Plan = No Growth
📉 The mistake: Posting whenever you remember, without a plan.
✅ The fix: Use a content calendar. UNUM helps you visually plan your posts so you always know what’s coming up, what to promote, and how to stay consistent.
2. Still Avoiding Reels or Video
📉 The mistake: “I don’t have time to make video” — so you don’t.
✅ The fix: Just repurpose what you already have. Photos → carousels. Event clips → Reels. With UNUM, you can storyboard and schedule video content easily — even if you’re not a video expert.
3. Trying to Do Everything Across 5 Tools
📉 The mistake: Copying captions into Notes, then pasting them into Instagram manually, asking your team for edits on Slack, tracking feedback in email, using 3 analytics tools…
✅ The fix: UNUM replaces all of that. You write your post, schedule it, share with your team, and publish — all in one place. Yes, even the comments.
4. Forgetting to Engage With Your Audience
📉 The mistake: Posting... then ghosting.
✅ The fix: Use UNUM’s inbox to reply to DMs and comments in one place. People want to connect — and responding could be what drives your next sale, booking, or community.
5. Guessing Instead of Tracking
📉 The mistake: Not knowing what’s working.
✅ The fix: UNUM shows your post performance, so you can see what your audience actually likes and do more of it. It’s that simple.
Social Should Feel Easy, Not Overwhelming
If you’re running a business, posting on Instagram should feel like a support system — not a second job. UNUM makes it easier to:
Plan your month
Write better captions (with AI help if you want)
Stay consistent
Talk to your community
Track what’s working
👉 Try UNUM free today and take the pressure off your posting.
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