🔥 Weekly Creator Trend Report — Deep Dive (TikTok + YouTube Shorts)

TikTok trends move fast — and catching them early is one of the easiest ways to grow consistently. Each week, we track the formats, sounds, and breakout moments flooding the For You page.

UNUM Staff

Everyday Social Tool

Here are the two biggest TikTok trends dominating feeds this week, why they’re taking off, and how you can make them work for your content or brand.

Scroll ↓ for examples, breakdowns, and creator tips.

⭐ TREND 1: The “Lush Life Dance” Comeback

Zara Larsson’s “Lush Life” is back on TikTok — and not because the song suddenly re-entered the charts, but because of a chaotic, viral moment on her Midnight Sun Tour.

Each night Zara brings a fan on stage.
One teen in Amsterdam?
He absolutely crushed the full choreography with her dancers.

TikTok went wild.
The sound exploded.
And suddenly, everyone is dancing again.

This trend has now evolved into a “live your best life” vibe — carefree movement, celebration, energy, joy.

🎯 Why This Trend Works

1. It's personal — creators use it to express mood, personality, small wins
2. It’s nostalgic — people love when iconic songs come back
3. It’s easy to recreate — no choreography required
4. It fits EVERY niche — lifestyle, comedy, productivity, fitness, even brands

📝 How to Do This Trend

Using the trending Lush Life sound:

  • Film yourself dancing, vibing, or celebrating

  • Add a simple text hook like:

    • “POV: me after finishing literally one task”

    • “One good day is all it takes”

    • “My toxic trait is thinking everything is fine after this”

  • Keep it fun, carefree, loose

  • Pair the moment with something real:

    • Nailing a presentation

    • Cleaning your apartment

    • Getting good news from a budgeting app

    • Finishing end-of-year work

Done. Easy. Authentic.
And that’s why it’s performing.

⭐ TREND 2: “Things I’d Want for Christmas (If I Didn’t Already Have Them)”

This one is everywhere right now — and for good reason.

Instead of a wishlist for items you want, creators are making a wishlist of items they already own, but love so much they’d “rebuy” them as gifts.

It’s cozy.
It’s helpful.
It’s bingeable.

And it’s one of the easiest formats to film during holiday season.

🎯 Why This Trend Works

1. Feels authentic — real items creators use and love
2. Naturally includes products without feeling like an ad
3. Viewers LOVE reviews disguised as storytelling
4. It works well in longer formats (45–90 seconds)
5. It's perfect for holidays, but still evergreen

This trend is especially strong for:

  • Lifestyle

  • Beauty

  • Wellness

  • Tech

  • Productivity

  • Home

  • Fashion

  • Creator tools

  • ANY brand using UGC

📝 How to Do This Trend

Steps:

  1. Pick 3–10 items you genuinely swear by

  2. Add on-screen text:
    “Things I’d want for Christmas if I didn’t already have them.”

  3. For each item, share 1–2 quick reasons why it’s worth having

  4. Show visuals:

    • Clips

    • Photos

    • Screenshots

    • You holding/using the item

  5. Use calm music or no trending sound at all

It’s that simple — and VERY effective for creators who recommend products or tools.

📊 Trend Data Snapshot (This Week)

Here’s what’s performing strongest across both formats:

  • “Lush Life” audio → thousands of new uses daily after the viral dance moment

  • Wishlist format → extremely high retention (45–90 sec videos outperform short clips)

  • Review-style content up 25–40% in saves vs. standard videos

  • POV humor and celebratory edits trending upward in December

  • Product-forward posts perform well only when framed as storytelling

TikTok is rewarding:

  • Authenticity

  • Personality

  • Relatable humor

  • Subtle product placement

  • Story-driven UGC

Not polished ads.
Not overly produced trends.
Just you, executed in a trend-forward way.

💡 What This Means for Creators

These trends are telling us something important about where TikTok is headed:

✔ Personality > Perfection

Dance like you, not like a dancer.
Talk like you, not like an influencer.

✔ Reviews are becoming TikTok’s new currency

People want recommendations from real humans.

✔ Long-form storytelling is gaining traction

The wishlists prove viewers will watch for 60–90 seconds when the story is compelling.

✔ Nostalgia fuels virality

Old songs + new moments = TikTok magic.

📝 What You Should Post This Week (Easy Wins)

  • Your version of the Lush Life dance

  • A comedic or relatable POV twist on the dance

  • A “Things I’d rebuy” wishlist

  • A mini holiday product review

  • A cozy, aesthetic montage with narration

  • A reaction to the viral Amsterdam fan video

Fast. Simple. On trend.

💬 Want Us to Track a Specific Niche?

Beauty? Gaming? Productivity? Wellness? Music?
Tell us which trends you want next — we’ll add them to next week’s report.

💛 See you in next week’s TikTok Trend Report.

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