The Social Media Algorithm Cheat Sheet 2025 [Infographic]
Master the latest platform updates and boost engagement in 2025!
UNUM Staff
Everyday Social Tool
Why Social Media Algorithms Matter
Social media algorithms determine who sees your content and how much engagement you get. Whether you’re a brand, creator, or marketer, knowing how each platform ranks content is key to success in 2025.
📢 2025 Algorithm Breakdown
🔹 Instagram Algorithm Updates
Watch time & engagement velocity drive Reels ranking.
Save & share signals help posts rank in Explore.
Keyword SEO in captions & bios boosts visibility.
Consistency (posting 3-5x per week) improves reach.
📌 Pro Tip: Use trending sounds & collabs to increase engagement.
🎥 TikTok Algorithm Updates
Watch time is more important than likes for ranking.
Shares & comments weigh more than likes in reach.
Original content ranks higher than remixes.
SEO-friendly captions help surface content in search.
📌 Pro Tip: Hook viewers within 3 seconds to maximize watch time.
💼 LinkedIn Algorithm Updates
Comments > Likes (thoughtful discussions = higher reach).
Dwell time matters (longer reads rank better).
Hashtags (3-5 max) boost discoverability.
📌 Pro Tip: Posting Tuesday-Thursday mornings performs best.
📹 YouTube Algorithm Updates
Click-through rate (CTR) & retention matter most.
Engagement (likes, comments, shares) boosts rankings.
SEO-optimized descriptions & timestamps help searchability.
📌 Pro Tip: Add timestamps to appear in Google search results.
📘 Facebook Algorithm Updates
Comments & discussions > likes for reach.
Facebook Reels outperform static content.
Groups > Pages for organic engagement.
📌 Pro Tip: Go Live once a week to increase visibility.
📊 Key Takeaways for Beating the Algorithm in 2025
✅ Optimize for Watch Time – Longer video retention = higher ranking.
✅ Use AI & Automation – Scheduling & analytics improve results.
✅ Post Consistently – 3-5x per week keeps engagement strong.
✅ Engagement > Likes – Comments & shares drive reach.
✅ SEO in Social Media is Real – Captions, hashtags & profiles should be keyword-rich.
🚀 Stay ahead of the game!
Master algorithms with UNUM.
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