The Ultimate Social Media Image Size Guide
Your go-to guide to the most up to date social media image sizes for Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube.
UNUM Staff
Everyday Social Tool
Profile Picture - 180 x 180 pixels (minimum)
displays 170 x 170 pixels on desktops & 128 x 128 pixels on smartphones
photo thumbnail will appear across Facebook at 32 x 32 pixels
Cover Photo - 820 x 462 pixels
displays at 820 x 462 on desktops and 640 x 360 pixels on smartphones
Shared Image - 1200 x 630 pixels
shared images include images that appear on your timeline, news feeds, followers’ feeds
will appear in feed at a max width of 470 pixels
will appear on a page at a max width of 504 pixels
Highlighted Image - 1200 x 717 pixels
highlighted images include milestones, highlighted images/posts
will appear on your page at 843 x 504 pixels
Event Event Cover Image - 1920 x 1080 pixels
Facebook Video- 1280 x 720 pixels
Facebook Group Cover Image - 1640 x 922 pixels
Facebook Ads - 1200 x 628 pixels
minimum width & height: 600 x 600 pixels
video ad size: 1280 x 720 pixels
story ad size: 1080 x 1920 pixels
Profile Photo - 110 x 110 pixels
Photo Thumbnails - 161 x 161 pixels
Photo Size - 1080 x 1080 pixels (square), 1080 x 566 pixels (landscape), 1080 x 1350 pixels (portrait)
appears on feed at 510 x 510 pixels
Instagram Stories - 1080 x 1920 pixels (ratio 9:16)
minimum resolution: 600 x 1067 pixels
Instagram Ad - 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
Instagram IGTV - 1080 x 1920 pixels
Profile Photo - 400 x 400 pixels
displays as 200 x 200 pixels
Header Photo - 1500 x 500 pixels
Feed Image - 1024 x 512 pixels
Twitter Ad - 800 x 428 pixels
Video: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Profile Picture
165 x 165 pixels on home page
32 x 32 pixels on the rest of Pinterest
Pin Sizes
standard pin size 1000 x 1500 pixels (vertical images)
pins on boards appears at 236 pixels
Board Display
222 x 150 pixels for large thumbnails
55 x 55 for smaller thumbnails
TIKTOK
Profile Photo - 200 x 200 pixels
Video - 1080 x 1920 pixels
YOUTUBE
Channel Profile Image - 800 x 800 pixels
displays as 98 x 98 pixels
Channel Cover Photo - 2560 x 1440 pixels
best for mobile and web = 1546 x 423 pixels
Video Uploads - 1280 x 720 pixels (to qualify for HD)
all videos must maintain 16:9 aspect ratio
Latest Blog Posts
The Complete Guide to Social Media Content Pillars (with Examples + Templates)
If you're struggling with what to post or how to stay consistent on social media, you're not alone. One of the simplest and most powerful ways to fix that? Content pillars.
How to Build a Social Media Calendar That Actually Works (Free Template Inside)
Consistency is everything online — but planning ahead is what actually makes it possible. If you’re tired of last-minute posts, content chaos, or just staring at a blank page wondering what to say… you need a better system. Enter: the social media calendar.
25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)
From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).
What to Post When You Have Nothing to Post: 15 Smart Ideas for Creators + Brands
Blank calendar? No problem. Every creator and brand hits that moment where inspiration runs dry. But showing up consistently is key to growth—especially if you want to stay top-of-mind with your audience. So the next time you hit a creative wall, pull from this list of ready-to-go ideas that work across platforms like Instagram, Threads, LinkedIn, Pinterest, and more.
Instagram News Roundup: What Creators Need to Know (June 2025)
From AI editing tools to layout changes, here’s what’s new on the 'gram. Whether you're a brand, freelancer, or content creator, staying up to date with Instagram’s latest moves is part of the job. Here's a quick, no-fluff rundown of what dropped in June 2025—plus what it means for your content strategy.
Read more
Join our Newsletter
Sign up to our newsletter for all things marketing.