🔥 What’s New in Social Media This Month (July 2025)

📈 Meta’s $Billions AI Bet

Meta just confirmed it's investing hundreds of billions into artificial general intelligence (AGI). Yep, you read that right—billions. The long-term goal? To make Meta the go-to AI infrastructure provider and embed smarter tools into everything from Reels to ads.

👉 Read more on Meta’s AGI vision

📩 Instagram Rolls Out DM Scheduling + Message Translation

You can now schedule Instagram DMs and auto-translate messages in-app. This is huge for creators and global brands trying to manage community engagement more efficiently (and in more than one language).

👉 See the update here

🧵 Threads Gets a New Chief + DMs with Image Sharing

Big moves over at Threads. Meta just appointed a dedicated chief, Connor Hayes, to steer the app’s future. Also worth noting: Threads now supports image sharing in DMs—finally making it more useful for deeper convos.

👉 Threads new leadership
👉 Image DMs are here

🎵 Facebook Adds Music to Text Posts

Facebook is letting users add music to plain text posts, bringing a more nostalgic, Myspace-era energy to your feed. Whether you love or hate it, this feature could boost visibility and emotion-driven interaction.

👉 Read the full update

🚫 Facebook Cracks Down on AI + “Unoriginal” Content

If you’re reposting without credit or using AI tools without tweaking the results—you might want to think twice. Facebook is limiting the reach of what it deems “unoriginal” content to preserve authenticity and quality.

👉 Details here

📹 YouTube Launches Hype Gifting + Summer Stickers

YouTube is expanding its Hype gifting (think Twitch-style support from fans) and adding fun summer-themed stickers for Shorts. These updates are aimed at keeping creators engaged—and monetized.

👉 Here’s the scoop

🎄 X Releases Holiday Planning Guide (Yes, Already)

Holiday content planning just got easier. X shared its official holiday season planning tips + infographic, which includes when to post, what performs well, and ideas for boosting engagement in Q4.

👉 Grab the guide

🔍 Final Thoughts: What Should You Do?

• Stay human. Platforms are rewarding originality and conversation over recycled content.

• Explore new tools like scheduled DMs and music overlays to boost visibility.

• Start prepping your Q4 content now—yes, even in July.

Want help keeping up? Use UNUM to plan, schedule, and track your content all in one place.