2025 Social Media Posting Times: A Heatmap Guide to Higher Engagement
Timing is everything on social media. You could craft the most engaging post ever—but if no one sees it, it won’t move the needle. That’s why knowing when to post is just as important as knowing what to post. We analyzed the latest data from Sprout Social and added our own research to help you find the best times to post on Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Threads in 2025. Below, you’ll find global engagement heatmaps, key takeaways, and expert tips for each platform so you can post with confidence.
UNUM Staff
Everyday Social Tool
📅 Best Times to Post on Instagram
Top times:
Weekdays from 10 AM to 2 PM (peak engagement)
Avoid early mornings and late nights (before 5 AM and after 9 PM)
📌 Tip: Midweek (Tues–Thurs) tends to outperform weekends. Plan Reels and carousels during high-engagement windows.
📘 Best Times to Post on Facebook
Top times:
Weekdays from 7 AM to 11 AM
Especially strong on Tuesdays and Thursdays
📌 Tip: People tend to scroll Facebook early in the day—think morning commute, breakfast, or first break.
🎵 Best Times to Post on TikTok
Top times:
6 PM to 10 PM (most engagement)
Sundays and Thursdays perform especially well
📌 Tip: TikTok is a “scroll before bed” platform. Aim for evening posts or when users are off the clock.
💼 Best Times to Post on LinkedIn
Top times:
Tuesday to Thursday, 7 AM–10 AM
Avoid weekends entirely
📌 Tip: This platform is for professionals, so post early in the workday when people are active and in “work mode.”
📌 Best Times to Post on Pinterest
Top times:
Evenings and weekends (especially Saturday mornings and Sunday nights)
8 PM to 11 PM is a strong sweet spot
📌 Tip: Pinterest is often used for planning. Pin ahead of seasonal trends (weddings, holidays, back to school, etc).
🧵 Best Times to Post on Threads
Top times:
9 AM to 12 PM, Monday–Friday
Midweek (Weds–Thurs) posts tend to get better replies and reposts
📌 Tip: Threads thrives on relevance. Post during cultural or trending moments and schedule consistent daily updates.
🔍 Final Thoughts + Strategy
While these time windows are a great starting point, your audience may have unique habits. Use tools like UNUM to track what times perform best for you.
Pro Tips:
Test different posting times and log your results
Use UNUM’s calendar filter to visualize time-based performance
Remember: quality > timing, always
Need help scheduling? Start using UNUM to plan smarter.
Visuals used:
Instagram & Facebook heatmaps courtesy of Sprout Social (2025 Edition)
Sources: Sprout Social
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