What to Post When You Have Nothing to Post: 15 Smart Ideas for Creators + Brands
Blank calendar? No problem. Every creator and brand hits that moment where inspiration runs dry. But showing up consistently is key to growth—especially if you want to stay top-of-mind with your audience. So the next time you hit a creative wall, pull from this list of ready-to-go ideas that work across platforms like Instagram, Threads, LinkedIn, Pinterest, and more.
UNUM Staff
Everyday Social Tool
Let’s fill that content gap:
1. Answer an FAQ
What’s the question you get asked all the time? Turn it into a post. Bonus points for turning a DM or email into a visual.
2. Share a transformation
Before and afters. Rebrands. Makeovers. Progress shots. These are gold—show the journey, not just the result.
3. Repurpose an old post
Scroll back. What performed well six months ago? Reshare it with a new caption or update.
4. Create a quote post
Share something your audience needs to hear today. Make it encouraging, real, or even funny.
5. Behind the scenes
Show how something gets made. Your process, your desk, the mess. Authenticity wins.
6. Feature a customer or client
User-generated content, testimonials, or a shoutout. Make them the star.
7. Highlight a blog post
Summarize a tip, turn it into a carousel, or ask a question that leads to the full post.
8. Post a poll or question
Engagement 101. Try: "Which one would you choose?" or "What’s your biggest struggle with X?"
9. Share a checklist or how-to
People love practical tips. Give them a step-by-step, even if it’s simple.
10. Celebrate a win
Big or small—launched a thing, hit a milestone, helped a client. Let people cheer you on.
11. Use a trend… strategically
Hop on a trending format, audio, or meme—but make sure it ties back to your brand.
12. Share your story
Why you started. What you’ve learned. What keeps you going.
13. Offer a quick tip
Just one. Make it punchy and useful.
14. Promote your offer
Service, product, affiliate deal, or freebie. You don’t have to hard-sell—just remind them it exists.
15. Say thank you
Appreciation posts build community. Highlight your team, followers, or collaborators.
You’ve Got More to Post Than You Think
This list isn’t just for emergencies—it’s a toolbox. Keep it bookmarked or save it inside UNUM, where you can turn any idea into a ready-to-go post in minutes.
Want more help with content strategy? Start planning with UNUM
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