What to Post When You Have Nothing to Post: 15 Smart Ideas for Creators + Brands
Blank calendar? No problem. Every creator and brand hits that moment where inspiration runs dry. But showing up consistently is key to growth—especially if you want to stay top-of-mind with your audience. So the next time you hit a creative wall, pull from this list of ready-to-go ideas that work across platforms like Instagram, Threads, LinkedIn, Pinterest, and more.

UNUM Staff
Everyday Social Tool
Let’s fill that content gap:
1. Answer an FAQ
What’s the question you get asked all the time? Turn it into a post. Bonus points for turning a DM or email into a visual.
2. Share a transformation
Before and afters. Rebrands. Makeovers. Progress shots. These are gold—show the journey, not just the result.
3. Repurpose an old post
Scroll back. What performed well six months ago? Reshare it with a new caption or update.
4. Create a quote post
Share something your audience needs to hear today. Make it encouraging, real, or even funny.
5. Behind the scenes
Show how something gets made. Your process, your desk, the mess. Authenticity wins.
6. Feature a customer or client
User-generated content, testimonials, or a shoutout. Make them the star.
7. Highlight a blog post
Summarize a tip, turn it into a carousel, or ask a question that leads to the full post.
8. Post a poll or question
Engagement 101. Try: "Which one would you choose?" or "What’s your biggest struggle with X?"
9. Share a checklist or how-to
People love practical tips. Give them a step-by-step, even if it’s simple.
10. Celebrate a win
Big or small—launched a thing, hit a milestone, helped a client. Let people cheer you on.
11. Use a trend… strategically
Hop on a trending format, audio, or meme—but make sure it ties back to your brand.
12. Share your story
Why you started. What you’ve learned. What keeps you going.
13. Offer a quick tip
Just one. Make it punchy and useful.
14. Promote your offer
Service, product, affiliate deal, or freebie. You don’t have to hard-sell—just remind them it exists.
15. Say thank you
Appreciation posts build community. Highlight your team, followers, or collaborators.
You’ve Got More to Post Than You Think
This list isn’t just for emergencies—it’s a toolbox. Keep it bookmarked or save it inside UNUM, where you can turn any idea into a ready-to-go post in minutes.
Want more help with content strategy? Start planning with UNUM
Latest Blog Posts
25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)
From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).
What to Post When You Have Nothing to Post: 15 Smart Ideas for Creators + Brands
Blank calendar? No problem. Every creator and brand hits that moment where inspiration runs dry. But showing up consistently is key to growth—especially if you want to stay top-of-mind with your audience. So the next time you hit a creative wall, pull from this list of ready-to-go ideas that work across platforms like Instagram, Threads, LinkedIn, Pinterest, and more.
Instagram News Roundup: What Creators Need to Know (June 2025)
From AI editing tools to layout changes, here’s what’s new on the 'gram. Whether you're a brand, freelancer, or content creator, staying up to date with Instagram’s latest moves is part of the job. Here's a quick, no-fluff rundown of what dropped in June 2025—plus what it means for your content strategy.
Our Favorite Ways to Use UNUM’s Canva Integration
Design smarter. Schedule faster. Post everywhere. If you're already using Canva to create your social media designs (because… who isn't?), then UNUM’s Canva Integration will feel like unlocking a cheat code. Instead of downloading your designs, re-uploading to your planner, or managing folders all over your desktop, you can now import Canva designs straight into your UNUM workspace. Edit in Canva, publish in UNUM — without leaving your flow.
Top 5 Mistakes Brands Make on Instagram in 2025
If you’re a small business, local shop, or solo creator trying to stay active online, Instagram can feel like a full-time job on top of your actual job. But it doesn’t have to be that way. Here are the 5 biggest mistakes we see brands making in 2025 — and how to fix them with less stress (and just one tool).
Read more
Join our Newsletter
Sign up to our newsletter for all things marketing.