April 2025 Social Media Trends: What’s Hot & What’s Not

Social media evolves faster than ever. Staying ahead of trends means embracing what's working—and ditching what's not.

Here’s a breakdown of the most popular trends for April 2025:

What’s Hot 🔥

1. Interactive Content

Users want content that feels tailored to them, not just automated.

• AI-driven quizzes, personality tests, and interactive content suggestions.

• TikTok Inspiration: @YourAIQuizMaster uses playful quizzes to help creators discover their unique content style.

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A post shared by UNUM — Tools for Social Media (@unumcloud)

2. Storytelling Through TikTok Trends

TikTok continues to lead with storytelling-driven content. The key? Hooking viewers in the first 3 seconds.

• Trending Audio: “I just don’t think, at this age, I’m supposed to live an uncomfortable life” sound is everywhere. Users are sharing life changes, growth journeys, or personal realizations.‍

• ‍Discover trending TikTok sounds here‍

• PRO TIP: Try UNUM's AI captions to craft the perfect opening hook for your video.

@marcgreene1 Victoria Ratliff the voice of a generation #parkerposey #thewhitelotus ♬ original sound - Marc Walsh-Greene

3. Nostalgia Marketing

Content that evokes a sense of nostalgia is performing well, especially with Gen Z. Think 90s aesthetics, pixel art, and throwback music.

• Videos styled to look like old VHS tapes or Windows 95 graphics.

• TikTok Inspiration: @fungkiigrrl leverages low-quality visuals to tap into nostalgia, creating a unique vibe.

• PRO TIP: Use UNUM's Brand IQ tools to find hashtags and keywords that resonate with nostalgia-themed content.

@fungkiigrrl

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♬ La-La Means I Love You (If I ever saw a girl that I needed in this world) - The Delfonics

4. Short-Form Content’s Comeback

Although long-form content had its moment, short-form videos are back and better than ever. Quick, impactful clips that deliver value within seconds.

• Bite-sized tutorials, trending audio remixes, and meme-inspired edits.

• Creators like @simimoonlight are using short clips to share relatable thoughts and trending sounds.

• Test out short-form content using UNUM’s post scheduler for optimized posting times.

5. AI-Powered Content Creation

AI tools like UNUM, Jasper AI, and Canva AI are simplifying the content creation process. From auto-generated captions to smart scheduling—creators are saving time and boosting engagement.

• AI-generated captions, AI editing tools, and smart hashtags.

• Check out UNUM’s latest AI tools to streamline your workflow.I

What’s Not ❌

1. Blind Hashtag Use

Using random or overly saturated hashtags is on the decline. Creators are focusing on curated, niche hashtags that align with their audience.

2. Clickbait-Style Content !!!!

Clickbait is losing effectiveness as users are prioritizing authenticity and relatability over hype.

3. Single-Platform Focus

Creators are expanding their reach by using multiple platforms rather than relying solely on Instagram or TikTok.

Final Thoughts 💭

Keeping up with social media trends is about adaptability. By leveraging AI tools and creative storytelling techniques, creators can stay relevant and engaging in 2025.

🔥 Ready to try these trends? Explore UNUM’s AI-powered tools and take your content to the next level.

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