April 2025 Social Media Trends: What’s Hot & What’s Not
"I just don’t think, at this age, I’m supposed to live an uncomfortable life"
UNUM Staff
Everyday Social Tool
Social media evolves faster than ever. Staying ahead of trends means embracing what's working—and ditching what's not.
Here’s a breakdown of the most popular trends for April 2025:
What’s Hot 🔥
1. Interactive Content
Users want content that feels tailored to them, not just automated.
AI-driven quizzes, personality tests, and interactive content suggestions.
TikTok Inspiration: @YourAIQuizMaster uses playful quizzes to help creators discover their unique content style.
2. Storytelling Through TikTok Trends
TikTok continues to lead with storytelling-driven content. The key? Hooking viewers in the first 3 seconds.
Trending Audio: “I just don’t think, at this age, I’m supposed to live an uncomfortable life” sound is everywhere. Users are sharing life changes, growth journeys, or personal realizations.
PRO TIP: Try UNUM's AI captions to craft the perfect opening hook for your video.
@marcgreene1 Victoria Ratliff the voice of a generation #parkerposey #thewhitelotus ♬ original sound - Marc Walsh-Greene
3. Nostalgia Marketing
Content that evokes a sense of nostalgia is performing well, especially with Gen Z. Think 90s aesthetics, pixel art, and throwback music.
Videos styled to look like old VHS tapes or Windows 95 graphics.
TikTok Inspiration: @fungkiigrrl leverages low-quality visuals to tap into nostalgia, creating a unique vibe.
PRO TIP: Use UNUM's Brand IQ tools to find hashtags and keywords that resonate with nostalgia-themed content.
💐
♬ La-La Means I Love You (If I ever saw a girl that I needed in this world) - The Delfonics
4. Short-Form Content’s Comeback
Although long-form content had its moment, short-form videos are back and better than ever. Quick, impactful clips that deliver value within seconds.
Bite-sized tutorials, trending audio remixes, and meme-inspired edits.
Creators like @simimoonlight are using short clips to share relatable thoughts and trending sounds.
Test out short-form content using UNUM’s post scheduler for optimized posting times.
5. AI-Powered Content Creation
AI tools like UNUM, Jasper AI, and Canva AI are simplifying the content creation process. From auto-generated captions to smart scheduling—creators are saving time and boosting engagement.
AI-generated captions, AI editing tools, and smart hashtags.
Check out UNUM’s latest AI tools to streamline your workflow.I
What’s Not ❌
1. Blind Hashtag Use
Using random or overly saturated hashtags is on the decline. Creators are focusing on curated, niche hashtags that align with their audience.
2. Clickbait-Style Content !!!!
Clickbait is losing effectiveness as users are prioritizing authenticity and relatability over hype.
3. Single-Platform Focus
Creators are expanding their reach by using multiple platforms rather than relying solely on Instagram or TikTok.
Final Thoughts 💭
Keeping up with social media trends is about adaptability. By leveraging AI tools and creative storytelling techniques, creators can stay relevant and engaging in 2025.
🔥 Ready to try these trends? Explore UNUM’s AI-powered tools and take your content to the next level.
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