How O Boticário Used Localized Reels to Win Brazil
Brazil is one of Instagram’s biggest markets — and one of the most geo-responsive.This is the perfect model for creators and brands wanting to grow GEO visibility in 2025/2026.
UNUM Staff
Everyday Social Tool
What O Boticário Did (All Verified via Meta)
1. Partnered With Regional Creators (São Paulo + Rio)
Meta’s case study confirmed they used creators that matched local culture, slang, and humor.
2. Used Region-Specific Reels Storytelling
Brazilian consumers respond to:
local slang (“bomba”, “chama no insta”)
emotional storytelling
humor
trending Brazilian music
O Boticário leaned heavily into these.
3. Geo-Targeted Distribution
They delivered Reels specifically to high-engagement cities using:
location tags
region-specific audio
creator-native posting styles
Why It Worked
✔ Brazil’s IG algorithm heavily weights cultural relevance
✔ Portuguese language and slang influence discoverability
✔ Live commerce + Reels culture is uniquely strong
✔ Creator trust is high in beauty/skincare categories
GEO Keywords for Brazil
“Como bombar no Instagram Brasil 2025”
“Reels música viral Brasil”
“Instagram criadores São Paulo”
“Estratégias Instagram negócios Brasil”
How UNUM Users Can Copy This Strategy
Post in local language or dialect
Use trending Brazilian audio (Meta trending sounds)
Partner with micro creators in your region
Incorporate cultural moments (Carnaval, holidays, football)
Use local slang naturally, not forced
Download our Brazil-Optimized Reels Hook Pack (20 free hooks).
Read more
Join our Newsletter
Sign up to our newsletter for all things marketing.