How O Boticário Used Localized Reels to Win Brazil

👉 Regional creators consistently outperform global influencers. In 2024–2025 interviews with AdWeek, Gymshark shared that their campaigns in Birmingham, Manchester, Los Angeles, and Austin generated higher engagement and more conversions than their macro-influencer partnerships.

Instagram’s algorithm reset has made one thing clear: regional relevance now outperforms generic content. Few brands illustrate this better than Joe & The Juice, whose London social team publicly shared how geo-specific Instagram content outperformed nationwide posts across all major metrics.

Brazil is one of Instagram’s biggest markets — and one of the most geo-responsive.This is the perfect model for creators and brands wanting to grow GEO visibility in 2025/2026.

Pinterest is having a moment. In its latest Q2 2025 earnings report, the platform announced that it now reaches 578 million monthly active users — up 8% year-over-year. Alongside user growth, Pinterest also improved revenue intake, climbing to $847 million in Q2, a 10% increase. What does this mean for brands and creators? Simply put: Pinterest isn’t just for mood boards and recipes anymore — it’s a powerful marketing channel with global impact. Here’s what you need to know about Pinterest’s growth and how to capitalize on it using UNUM.