If you’re lucky enough to grab a viewer’s attention, make an impression with your content within milliseconds, get a like, and hopefully, a follow, you’re in a prime position to get a user to click on your profile and check out your bio.
So far, your TikTok bio has been the only place on TikTok, where creators can park an external link to drive followers to off-platform content. (Links within TikTok videos are a new feature starting to take hold in 2022). This is why you constantly hear creators say, “follow the link in bio to learn more.”
Why you should have a link in bio
If you’re only planning to push your content on TikTok and no place else, then you’re good. But if you have the vision to grow your brand, it’s an opportunity to take users to your other social media channels, your website or blog, your online shop, or directly to a product page or affiliate link.
Don't make the mistake of thinking that if followers want to find your products or other content, they will simply look you up. And if you already have their brand loyalty, this may be true. But if you’re looking to increase brand awareness, get new customers, or shorten the path to conversion, you need to put a link in your TikTok bio now.
Keep reading and I’ll show you how exactly to add a link to your bio. Then I’ll share some branding tips and tricks to optimize your TikTok link in bio and take your brand to the moon.
How to add a link in bio to TikTok
Adding a clickable link to your bio is easy. First of all, you need to have a business account. If you don’t, simply switch to one. It’s free! Follow these steps…
Switch to a Business Account
Click on the Account Settings in your profile. Select Manage Account. Beneath Account Controls, choose Switch to Business Account, select a business category and accept the change by tapping Switch.
Edit your profile
A pop-up window should appear with the options Edit Profile or Skip. Whether you choose to edit your profile now or come back later is up to you. Either way, once you’re in the Edit Profile screen, look for Website, and to the right of it, tap Add Website.
Get the most out of your bio link
Since you can only add one link to your TikTok bio, you will need to decide which link is the most important. It all depends upon your goal.
Want to increase overall brand awareness? Add a link to your website homepage. Want to boost engagement on social media? Add a link to your Instagram profile. Want to send your followers to a product gallery? Add a link to your Etsy shop, Amazon store, or new line of products on your site. Want to sell one product? Add a link to the landing page or to an influencer promotion on another social platform or even within TikTok.
Better yet, I recommend linking to a simple landing page with a short URL—like Linktree, LinkInBio, or TodayPage—that serves as a source for all of your links.
- Linktree | The Only Link You'll Ever Need
- Free LinkInBio - Use Multiple Links on Instagram, TikTok and more.
- Today Page | Build Your Page, Your Way
Any of these tools will take your link in bio to the next level. The idea is to give your audience access to all of your digital content with a singular link.
The UNUM Today Page is free and easy to use and has a variety of content blocks to quickly make a branded page with all your links. You can even make multiple pages so you can switch out your link in bio anytime or have a different one on each social channel.
The TikTok link in bio feature presents an opportunity to maximize your brand’s exposure on TikTok. Make sure you have a TikTok for Business profile and add a website link to your bio.
Choose the right link based on your brand strategy and business goals such as boosting brand awareness or converting sales. It can be challenging to decide which link is the right link to park in your bio, so decide where you want to drive traffic.
Third-party tools can help you streamline your digital presence by optimizing your link in bio so it leads to one branded page of all your links.
UNUM is your best tool for planning, creating, and executing beautiful social media feeds and stories. Signup today for a free account.