Step 1: Discover the aesthetic you want your profile to portray
One of the easiest ways to discover what kind of brand aesthetic you wish to portray is by looking at other accounts for inspiration. Pick out a few of your favorites and identify their similarities. Are they bright and airy? Dark and moody? Do they follow a pattern? What kinds of content do they post and how often? Keep in mind the types of photos you will be posting… can you consistently maintain that?
Pinterest is another excellent source of inspiration (we’re big fans). You can peruse other boards and even create a mood board for yourself to get your creativity flowing and help guide you in your discovery. Be sure to include a wide array of colors, textures, patterns, etc.
As soon as you discover the aesthetic you want to portray, apply it across all social media platforms. If your brand has a website or features a bio link in its profile, be sure you maintain a consistent style throughout.