What makes YOU truly unique and what qualities do you possess that can help you stand out from the crowd? This is what you want to think about when creating your personal brand. Being able to identify your strengths can greatly help build trust and add value.
Similar to a corporate brand, think of your personal brand as a representation of how you promote yourself. It is a reflection of your experience, skill sets, expertise, and personality, and depicts how others see you and think about you.
As explained by Adam Ritchie, Brand Direction, “The first word in the phrase, “personal brand” is “personal.” Now add an “ity” to it, drop the “brand” and that’s what it really means. That’s the secret.”
Identifying your personal brand can help you further your career by positioning you as an expert in your industry. It may also help grow your social following, secure a better job, and present new opportunities. But, you can’t grow your personal brand overnight--it takes time and planning.
Building your personal brand may seem like a daunting task, but by following some key steps, you will be well on your way. The following brainstorming tips will help you get started:
The keyword is “standing out.” That’s why your personal brand is so important. Building your personal brand allows you to take responsibility for how you present yourself and how others see you. For example, if you stand out in your industry, people will take note and see you as a thought-leader. When you know yourself, and understand your audience, others will recognize that. This will put you in a greater position to build your network and achieve success.
Furthermore, there are a number of invaluable benefits to personal branding. This may include money, recognition, networking opportunities, a new or better position, a new career, more productivity, and increased confidence. By creating your personal brand, you may ultimately find your dream job!
Hinge Marketing describes it well: “A personal branding strategy is a plan to take your reputation and career from relative obscurity to high visibility. It describes where you stand today and what level of visibility you want to achieve in the future.”
Your personal brand is what defines who you are and what you want to be known for. So, create a brand that will truly allow you to shine.
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters in Fast Company
Kim is a seasoned content marketing professional with twelve years of corporate communications experience. Her sweet spot is with creative writing both short and long-form, and she has a proven track record working with IBM, Jackson Healthcare, and Walt Disney World, among many others. Kim is also a singer and actress and has been performing on stage and screen her entire life and has a great passion for TV and film production.