Virtual events and livestream have taken the world by storm in the past few months. With the rise of COVID-19, more and more social media users are turning to live events to engage with and entertain their audiences. We’ve outlined a simple guide describing how to host a virtual event, event ideas, and tips and tricks to help you master the art of live streaming.
There are so many options to choose from when it comes to hosting a virtual event… the virtual world is your oyster! Some ideas include:
Ask yourself these questions to help you better identify your goals & strategies:
Take advantage of all of your social media tools. Some ideas for this are:
Tech troubles, app crashes, glitches? While they’re rare, they still happen, so be sure to identify potential problems and outline simple solutions.
When hosting virtual events, you want them to be as accessible as possible. If you plan to make the event accessible after its initial hosting, consider including captions.
If you want to engage your audience (which you should), you’ve got to create opportunities for engagement. Maybe, in the days prior to your event, you ask your followers on Twitter what type of content they hope to see? Maybe you ask your viewers to submit questions? Maybe you incorporate polls, quizzes, or other interactive features?
Whatever you do, try to focus on providing opportunities for your audience to engage with.
A large chunk of users tend to drop off of livestreams and virtual events within the first few minutes, so it’s important to include a call-to-action to either a) keep them engaged, or b) get them to engage with you/your account in another way.
For example, say you’re hosting an event to teach your audience how you edit your photos. In the beginning of the live, you may say “by the end of this, you’ll know how I edit my photos to get that perfect vintage film effect.” That’s where you include your CTA - following up with “DM me if you can’t stay for the whole live session and I’ll send you my step-by-step guide and exclusive preset package!”
Boom! You’ve not only engaged and enticed your audience, but you’ve also hooked those who maybe can’t stay (for whatever reason) to still engage with you and what you have to offer.
Use this guide as a checklist when planning your next virtual event and sign up for UNUM emails to gain access to exclusive guides and new StoryTimes notifications!