Think about the content that speaks to you and no one else. That one photo, video, caption that hits home. The type of content that makes you double tap, comment, share with a friend, or bookmark for your safe-keeping. That is quality content.
Producing high-quality content isn’t just about the type of content that you post. The accounts with the “best content” are also those that consistently create and publish content that their audience is not only going to like but also engage and remember.
High-quality content should add value to your community, seamlessly align with your brand’s aesthetic, and help bring you one step closer to fulfilling your vision and your goals.
The Instagram algorithm is smart. And with over 1 billion creatives on its platform, Instagram needs to be able to surface and share the best content with their users in order to keep them coming back day after day.
It notices when you’re creating quality content that resonates with your audience and as a result, puts you and your posts in a better position to be potentially discovered by new audiences.