How to Use TikTok Analytics and Improve Post Performance
Steps for setting up and read a TikTok Pro account so you can get TikTok analytics which will help you improve post performance.
UNUM Staff
Everyday Social Tool
As the #1 most-downloaded app of 2020, TikTok offers a unique opportunity for brands to build their presence with fun and interactive videos. With its explosive growth, your brand’s success rides on understanding the metrics behind this social media powerhouse. Gaining insight into the analytics will help take some guesswork out of your content strategy, especially if your brand is new to TikTok.
Following the demand for greater insights by its users, TikTok created a built-in analytics tool that helps you find and target the right audience. TikTok Pro Accounts is a free upgrade that provides creators greater visibility into the performance and engagement metrics of their videos. It can also inform you about everything from when you post to what you post.
How to set up a Pro Account
Setting up a Pro Account is quick and easy, and will unlock a wide range of metrics and information that will help you better connect with your TikTok audience. Once you reach a minimum of 100 followers, you will be able to view analytics (e.g. follower’s insight, monitor views and engagement, and more.)
Here’s how to set up your account:
Step 1: From your profile page, open the Privacy and Settings tab.
Step 2: Choose “Manage My Account.”
Step 3: Tap “Switch to Pro Account.”
Step 4: Select “Creator” or “Business.”
Step 5: Choose your industry
Once you’ve set up your Pro Account, you will have access to TikTok analytics on both mobile and desktop. Most importantly, you’ll be able to plan and schedule your TikTok videos in advance.
Learn more about how a Pro Account can enhance your analytics.
Analyzing post performance
In order to view the analytics for a specific post, tap on the three dots in the bottom right-hand corner and select “Analytics.” This will show you everything you need to know about how a post is performing, including the number of plays, likes, comments, and shares. You can also see key viewership metrics and find out what the total play-time and average watch time was for a piece of content.
Account dashboard
From your account dashboard, TikTok will show you top-level data for the last 7 or 28 days, depending on which option you choose. Once the data begins populating, you can view the following account insights, which are categorized on your dashboard: Overview, Content, and Followers.
Overview: Here you can view up to 28 days of data, including the number of times a video was viewed, follower growth, and profile views.
Content: This tab provides knowledge and insights and allows you to measure the performance of your content, including your top videos and which ones are trending.
Followers: This is where you will find a breakdown of the demographic data for your followers, which includes follower count, gender, and territories. This tab is also extremely helpful in identifying what time your followers are the most and least active.
In addition to analyzing data natively within the TikTok platform, there are also external solutions, such as Pentos, that can help you gauge the performance of other TikTokers. You can also use it to get insights on trending hashtag challenges.
The power of understanding the metrics
By keeping a close tab on your TikTok analytics daily, you’ll be able to monitor the progress of your brand’s content and drive greater engagement. When you combine the data, you’ll have a better understanding of who your TikTok audience is and how you can best connect with them.
Understanding the metrics is your golden key to success with TikTok. Once you learn what type of content works best for your brand and resonates with your audience, you’ll be able to optimize and create a better overall content strategy. Are you ready to take your TikTok game to the next level?
Learn more about the science behind the TikTok algorithm.
Latest Blog Posts
How to Create a Reusable Social Media Template in Canva (2025 Guide + Free Template)
Creating content every day is exhausting. But here’s a secret: you don’t need to reinvent the wheel every time you post. That’s where reusable social media templates come in. Whether you’re posting to Instagram, TikTok, Threads, or LinkedIn, having a set of ready-to-go Canva templates can save you time, boost consistency, and keep your brand looking chef’s kiss across every platform. In this post, we’ll walk you through how to create a reusable Canva template for social media — and yes, we’ve included a free template you can download and customize.
2025 Social Media Posting Times: A Heatmap Guide to Higher Engagement
Timing is everything on social media. You could craft the most engaging post ever—but if no one sees it, it won’t move the needle. That’s why knowing when to post is just as important as knowing what to post. We analyzed the latest data from Sprout Social and added our own research to help you find the best times to post on Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Threads in 2025. Below, you’ll find global engagement heatmaps, key takeaways, and expert tips for each platform so you can post with confidence.
The Complete Guide to Social Media Content Pillars (with Examples + Templates)
If you're struggling with what to post or how to stay consistent on social media, you're not alone. One of the simplest and most powerful ways to fix that? Content pillars.
How to Build a Social Media Calendar That Actually Works (Free Template Inside)
Consistency is everything online — but planning ahead is what actually makes it possible. If you’re tired of last-minute posts, content chaos, or just staring at a blank page wondering what to say… you need a better system. Enter: the social media calendar.
25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)
From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).
Read more
Join our Newsletter
Sign up to our newsletter for all things marketing.