GEO Instagram Strategy Creators Can Copy

Why Joe & The Juice Shifted to a Hyper-Local Instagram Strategy

Joe & The Juice shared in interviews with The Drum and Socialinsider that their best-performing posts weren’t global brand campaigns — they were store-level, neighborhood-specific content.

Examples they cited:

• Reels highlighting Soho, Shoreditch, and Oxford Street stores

• Featuring local staff and regular customers

• Captions including specific London neighborhood tags

• Local humor + UK cultural references

Why it worked:
Instagram’s 2025 algorithm favors:
✔ Location relevance
✔ Cultural cues
✔ Local interaction signals
✔ Reposts within a community

What They Did Right (And You Can Copy)

1. Leaned Into Neighborhood Identity

Instead of posting generic “coffee content,” the team created content like:

• “Shoreditch mornings hit different ☕”

• “Oxford Street energy today 👇”

Local pride = instant engagement boost.

2. Featured Local Teams & Customers

People engage more when they recognize faces from their community.

3. Used Geo-Tags Aggressively

Not only the store location, but also the neighborhood, street, and borough.

How UNUM Users Can Copy This (Step-by-Step)

1. Add 3–5 local keywords into captions

2. Tag your neighborhood, not just your city

3. Collaborate with micro-creators in your zip code

4. Create Reels showing your team, your street, your community

5. Track regional performance inside your analytics

GEO Keywords to Use (UK)

• “London Instagram growth 2025”

• “Shoreditch creators”

• “UK local business Instagram strategy”

• “Best time to post London GMT”

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