GEO Instagram Strategy Creators Can Copy
Instagram’s algorithm reset has made one thing clear: regional relevance now outperforms generic content. Few brands illustrate this better than Joe & The Juice, whose London social team publicly shared how geo-specific Instagram content outperformed nationwide posts across all major metrics.
UNUM Staff
Everyday Social Tool
Why Joe & The Juice Shifted to a Hyper-Local Instagram Strategy
Joe & The Juice shared in interviews with The Drum and Socialinsider that their best-performing posts weren’t global brand campaigns — they were store-level, neighborhood-specific content.
Examples they cited:
Reels highlighting Soho, Shoreditch, and Oxford Street stores
Featuring local staff and regular customers
Captions including specific London neighborhood tags
Local humor + UK cultural references
Why it worked:
Instagram’s 2025 algorithm favors:
✔ Location relevance
✔ Cultural cues
✔ Local interaction signals
✔ Reposts within a community
What They Did Right (And You Can Copy)
1. Leaned Into Neighborhood Identity
Instead of posting generic “coffee content,” the team created content like:
“Shoreditch mornings hit different ☕”
“Oxford Street energy today 👇”
Local pride = instant engagement boost.
2. Featured Local Teams & Customers
People engage more when they recognize faces from their community.
3. Used Geo-Tags Aggressively
Not only the store location, but also the neighborhood, street, and borough.
How UNUM Users Can Copy This (Step-by-Step)
Add 3–5 local keywords into captions
Tag your neighborhood, not just your city
Collaborate with micro-creators in your zip code
Create Reels showing your team, your street, your community
Track regional performance inside your analytics
GEO Keywords to Use (UK)
“London Instagram growth 2025”
“Shoreditch creators”
“UK local business Instagram strategy”
“Best time to post London GMT”
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