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Instagram’s New Grid Layout: What You Need to Know

Discover Instagram's latest grid update prioritizing portrait thumbnails. Learn how to adapt your feed layout and plan your strategy with UNUM’s grid planner.

UNUM Staff

Everyday Social Tool

If you’ve noticed some Instagram profiles showcasing taller, portrait-style thumbnails while others remain square, you’re not imagining things. Instagram is testing a new grid layout that prioritizes portrait content (4:5 aspect ratio),

This update is part of Instagram’s push toward vertical-first content, making portrait images more prominent in feeds.

What’s Changing?

  • 4:5 Portrait Thumbnails: Taller images take up more space and command attention.

  • 1:1 Square Thumbnails: Still supported but appear smaller next to portrait images.

  • Gradual Rollout: Not everyone has access yet, but it’s wise to prepare your feed now.

This update is part of Instagram’s push toward vertical-first content, making portrait images more prominent in feeds.

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How to Plan for the New Layout With UNUM

Staying ahead of these changes is easy with UNUM’s grid planner. Here’s how to use it:

  1. Switch Your Grid Layout:

    • Open UNUM and navigate to the Settings menu (top-right corner).

    • Select the layout format you want to preview, like 1:1 or 4:5.

  2. Drag-and-Drop Your Content:

    • Rearrange your posts visually to test how your feed will look with mixed thumbnail sizes.

    • Experiment with portrait images to maximize their impact.

  3. Preview and Perfect:

    • Use UNUM to ensure your feed looks cohesive, even with varying image sizes.

Strategy with the New Grid

To stand out with Instagram’s updated grid:

  1. Prioritize Portrait Content: Create more posts in the 4:5 aspect ratio for maximum impact.

  2. Stick to a Cohesive Style: Keep a consistent theme or color palette across all posts.

  3. Plan Ahead: Use UNUM to visualize your feed before posting and avoid layout surprises.

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Ready to Master Your Feed?

Stay ahead of Instagram’s changes and create a feed that wows your audience. Sign up for UNUM today and take control of your grid with ease.


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