The UNUM Story
Our story begins in Los Angeles — where our name, mission, and vision were born. It is why we are unum.la (an ode to our original creative and branding roots). Our story is like many of yo
UNUM Staff
Everyday Social Tool
“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come…”
~ Steve Jobs
This famous quote by Steve Jobs was given back when he was CEO of Pixar (yes, before Disney bought the studio and seemingly half the entertainment world, Jobs was at one point owner and CEO of the famed animation studio.) This quote is a good reminder for all of us that stories matter. And in the process of putting yourself and your business online, you are in fact, a storyteller.
And your story matters.
Our story is like many of yours: The ups (and downs), twists and turns, and countless moments we will never forget. The one piece to our story that’s unique — you. You are our story.
Which is why we made it our mission to empower you and the stories you tell.
And we did it well.
We started with your Instagram brand in mind. Building, shaping, and bringing you the visual marketing and creative tools you need to design the brand you want.
But we didn’t want to stop there. In fact, we’re just getting started.
We’re building the world’s first brand platform so you can build your brand and tell your story, wherever it lives. From the beautiful geographic grids of Instagram, to the picturesque “portfolios” on Pinterest, to the latest dances and sketches on TikTok.
Across all the major social media and marketing platforms, UNUM provides you with a suite of beautiful products and services to help you tell your brand story, in whatever form it takes.
This is a very big vision, we know, but you deserve everything and more.
From our small and humble beginnings in L.A. where our name, vision, and mission were born, we’ve now grown into a global team spanning multiple time zones, languages, backgrounds, and personalities. And we’ve taken UNUM such a long way, rebuilding it from the ground up. Welcome UNUM Cloud, your very own access to all of our classic, new, and future products and features.
Anyone, anywhere in the world can now build a brand and market themselves with UNUM. Whether you’re a creator, photographer, student, business, agency, or consultant. Whether you have a strong social presence or are just starting out, UNUM grows with you. It’s why we’re loved by millions of creators and teams around the world. From Fortune 1000 companies, to world renown brands, and to up and comers, we’re here for you.
We are entering this next chapter together. Your feedback, ideas, and comments directly impact and shape our team, UNUM’s roadmap, and your future features. Feel free to reach out any time, any day. We’re here for you.
If you’re reading this far, maybe you’ll read a little further:
Our team reads each and every review, tagged share, and shout-out! It means the world to us when you share how UNUM has helped play a small part in your story. Please be sure to tag our new handle: @unumcloud or share any new idea or suggestion with our team here.
Latest Blog Posts
Pinterest Hits 578M Users in Q2 — Here’s How to Plan Smarter in UNUM
Pinterest is having a moment. In its latest Q2 2025 earnings report, the platform announced that it now reaches 578 million monthly active users — up 8% year-over-year. Alongside user growth, Pinterest also improved revenue intake, climbing to $847 million in Q2, a 10% increase. What does this mean for brands and creators? Simply put: Pinterest isn’t just for mood boards and recipes anymore — it’s a powerful marketing channel with global impact. Here’s what you need to know about Pinterest’s growth and how to capitalize on it using UNUM.
Adam Mosseri Shuts Down Instagram Engagement Myth: Edits Do Boost Reach
The Myth: Editing Posts Hurts Your Reach
Meta vs. TikTok: Who’s Winning the Creator Economy War?
The battle for creator attention is heating up — and it’s more than just Reels vs. TikToks. Meta and TikTok are throwing cash, tools, and algorithmic love at creators. But who’s actually winning? Spoiler: It’s not as straightforward as you think.
The Biggest Social Media Updates of 2025 (So Far)
We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.
Facebook Cracks Down on Unoriginal Content: What Creators + Brands Need to Know (July 2025)
Meta just dropped a major update to the Facebook algorithm — and if your content strategy involves reposting, copy-pasting, or leaning on AI without customization… it’s time to pivot. In a move to prioritize originality and reduce spammy, low-effort posts, Facebook is officially restricting the reach of “unoriginal” content. Here’s what’s changing, what counts as unoriginal, and how creators and marketers can stay visible in the feed.
Read more
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