Social Media Trends & Statistics Every Marketer & Brand Should Know
UNUM Staff
Everyday Social Tool
Social media statistics can be an incredibly useful tool in guiding your social media strategy and planning your future content. We’ve found some of the most valuable and insightful social media statistics to help you better understand each platform and how to reach your audience!
Instagram
Instagram has over 2 billion active users and over 500 million daily Story users [Statista, Instagram]
Instagram is the second most downloaded free app in the Apple App Store [App Store]
As of Fall 2019, Instagram is the second most popular social network used amongst users between the ages of 18 to 34, with Snapchat being the most popular [Statista]
As of January 2020, the majority of Instagram users come from the United States (120 million), India (80 million), Brazil (77 million), and Indonesia (63 million) [Statista]
83% of consumers report using Instagram to discover new products or services with 81% using the platform to research products or services [Facebook for Business]
77% of users report using Instagram to view photos, 51% to watch videos, 45% to share content, 23% for marketing, and 11% for finding and shopping for products [eMarketer]
69% of digital marketers plan to invest in influencer marketing through Instagram.
As of March 2019, the average rates for nano influencers (500-5K followers) are $100 for a post, $114 for a video, and $43 for a story post. Micro influencers’ (5k-30k followers) average rates run at $172 for a post, $219 for a video, and $73 for a story post. [eMarketer]
Tik Tok
TikTok has over 800 million active users worldwide [DataReportal]
In 2019, TikTok surpassed both the one billion and 1.5 billion download mark on the Apple App Store and Google Play store [SensorTower]
41% of TikTok users are between the ages of 16 and 24 [GlobalWebIndex]
As of November 2019, the majority of TikTok users came from India (277.6 million), China (173.2 million), and the United States (123.8 million) [GlobalWebIndex]
TikTok users spend on average 52 minutes per day on the platform [BusinessofApps]
90% of all TikTok users access the app on a daily basis [TikTok]
Over 1 million videos are viewed every day on the app [Influencer Marketing Hub]
Of all social media platforms, TikTok has the highest engagement rate per post in comparison to Instagram and Twitter [Influencer Marketing Hub]
Snapchat
Snapchat has recorded over 229 million daily active users as of Q1 2020 [Statista]
Over half (53%) of all internet users between the ages of 15 to 25 in the United States use Snapchat [Statista]
90% of Snapchat users are between the ages of 13 and 24 years old [Mashable]
210 million snaps are created every day [Snapchat]
Snapchat is one of the top 10 most popular apps worldwide, with over 53.5 million downloads [SensorTower]
61% of users are female [Statista]
The average daily active user opens Snapchat’s camera more than 20 times a day [Snapchat]
4 in 10 Snapchat users claim to discover brands through celebrity endorsements and influencer marketing [GlobalWebIndex]
Pinterest
Pinterest has 300 million global monthly active users. [Pinterest]
Pinterest houses over 200 billion pins. [Pinterest]
98% of users report trying new things they find on Pinterest [Pinterest]
77% of users use the platform to discover new brands or products [Pinterest]
3% of pinners have made purchases based on content they see from brands on Pinterest [Pinterest]
The platform sees - on average - a 30% year-over-year increase in global monthly active users [Marketing Land]
Facebook
Facebook has over 2.4 billion monthly active users [Statista, Facebook]
87.1% of businesses with over 100 employees use Facebook for marketing in 2020 [Statista]
96% of users access Facebook via mobile devices with only 1.9% of users accessing Facebook from a laptop or desktop computer [Statista]
88% of user use Facebook to keep in touch with family and friends, 33% for entertainment, 23% to get news, and 17% to keep up with brands [Statista]
The largest proportion of Facebook users are male between the ages of 25 and 34 years old [Statista]
Facebook posts have an average engagement rate of 3.8% and an organic reach rate of 6% [Hootsuite]
As of January 2020, the majority of Facebook users come from India (260 million), the United States (180 million), Indonesia (130 million), and Brazil (120 million) [Statista]
Twitter
Twitter has 330 million monthly active users, with over 134 million users accessing the platform daily. [Twitter]
The best time to post for maximum engagement is between noon and 10pm (local time) [Twitter]
Tweets with GIFs garner 55% more engagement than those without [Twitter]
71% of American Twitter users use Twitter to access news [Pew Research Center]
Twitter ad engagement increased by 23% in Q3 of 2019 [Twitter]
As of January 2020, the majority of Twitter users come from the United states (59.4 million) and Japan (45.75 million) [Statista]
The average Twitter user posts two tweets per day [Pew Research Center]
79% of users use Twitter to discover what’s new thus making it the top platform for discovery [Twitter]
LinkedIn
LinkedIn has over 676 million users in 200 different countries [LinkedIn]
57% of LinkedIn users are male, with 43% female. [Statista]
38% of users are between the ages of 25 to 34 years old [Oberlo]
Over 50 million companies are represented on LinkedIn [LinkedIn]
Over 70% of LinkedIn users come from outside of the United States, with a majority of users come from Europe (211 million), the United States (184 million), and Asia (179 million) [LinkedIn]
Professionals sign up to join LinkedIn at a rate of more than 2 new members per second [LinkedIn]
Over 20 million open jobs are posted on LinkedIn [LinkedIn]
12% of users in the United States access the platform daily with the majority of users (23%) accessing the platform several times a week [Statista]
Half of US adults with college degrees use LinkedIn [Pew Research Center]
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