Targeting Your Audience's Pain Points: Flodesk's Social Media Strategy

UNUM Staff
min read
Targeting Your Audience's Pain Points: Flodesk's Social Media Strategy

Welcome to the first installment of our Brand Spotlight Series, where we delve into the strategies of successful brands and share insights on how you can implement these tactics for your own social media success. This week, we’re putting the spotlight on Flodesk, a brand renowned for its innovative email marketing solutions.

Flodesk's Strategy: Addressing Audience Pain Points

Flodesk has carved out a niche by focusing on educational content that addresses common pain points in email marketing. Their strategy is rooted in understanding their audience’s challenges and providing actionable solutions. Here’s how they do it:

  1. Educational Content: Flodesk’s social media posts are rich with tips and tutorials on creating compelling email campaigns, growing email lists, and monetizing email marketing efforts.
  2. Engaging Visuals: They use eye-catching visuals and easy-to-follow graphics that simplify complex concepts, making their content accessible and engaging.
  3. Community Building: Flodesk leverages user-generated content and testimonials, creating a community of users who share their success stories and tips.

Planning with UNUM

To emulate Flodesk's approach, start by identifying your audience’s pain points. Use UNUM’s post idea tool to organize your content around key themes that address these challenges. Here’s a step-by-step guide:

  1. Identify Pain Points: Understand the specific challenges your audience faces. For example, if you’re in the email marketing space, focus on common issues like low open rates or ineffective campaigns.
  2. Create Content Pillars: Develop content themes that address these pain points. For Flodesk, these include email design tips, list-building strategies, and monetization techniques.
  3. Plan with UNUM: Use UNUM’s post ideas and scheduling features to plan and organize your content. This ensures a consistent and strategic approach to addressing your audience’s needs.

Example: Flodesk’s Content in Action

Flodesk excels by creating content that is both informative and visually appealing. Here’s a breakdown of their approach:

  • Tutorials and Tips: Step-by-step guides on creating effective email campaigns.
  • Case Studies: Real-life examples of successful email marketing strategies.
  • Interactive Content: Q&A sessions and live webinars to engage their audience and provide direct support.


By focusing on educational content that addresses audience pain points, Flodesk has established itself as a leader in email marketing. Use their strategy as a blueprint to create valuable, engaging content for your own brand.

Start planning with UNUM today and watch your social media presence thrive.
Check out our video breakdown here

June 5, 2024

About the author

UNUM Staff

UNUM Staff

UNUM is your best tool for planning, creating, and executing beautiful social media feeds and stories.

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