UNUM Case Study: Building the Beachly Brand
A look a subscription box service Beachly and how they use UNUM to centralize their brand social promotion.
UNUM Staff
Everyday Social Tool
Beachly is a subscription box company that delivers to beach and surf-loving customers every season. Beachly serves a predominantly female market in their early 30s to late 50s. Each box thoughtfully selects beach-inspired big and small brands, aiming to bring the beach right to your front door. Beachly recently added a monthly beauty box to their subscription service that prioritizes clean and cruelty free products.
Outside of their seasonal subscription box, Beachly’s social media also serves as a source of the sun and surf aesthetic. Madeline Johnson, Beachly’s content marketing manager, was eager to learn about UNUM upon joining their marketing team. Social media is crucial in maintaining and preserving the same vibe as their products. For this reason, Madeline and her team were committed to finding an inclusive marketing tool to build out their strategy.
Streamlining their process
When Madeline joined the Beachly team in November of 2019, UNUM was already being used as a scheduling and planning tool for their social media. The team, however, was outsourcing across multiple platforms. Instagram for sourcing content, LightRoom for editing content, UNUM for planning content, and SproutSocial for actually sharing content, the team was eager to find a one-stop-shop for their marketing approach.
The most significant pain-point that Madeline shared was still having to transfer to other apps and websites for the next steps. For this reason, Beachly was eager to implement UNUM’s new features, such as improved grid editing and sharing, into their workflow. “I am definitely excited about the ability to schedule from within the platform. This will provide a much more streamlined experience for marketers.”
Building the Beachly brand with UNUM
Madeline described her personal onboarding experience with UNUM as extremely easy and convenient. As she took on her new lead marketing role, the hand-off was streamlined with the simple UNUM interface.
UNUM is now used in their office everyday, in order to preserve the Beachly brand image and help them curate a captivating story. Madeline recognized the “holistic insight” that UNUM displays for strengthening their marketing strategy and evolving their social presence. While UNUM overtly acts as a planning platform for future posts, it also facilitates the evaluation of past posts. This has proven most effective in promoting brand growth for Beachly.
UNUM’s suite of features streamlined the execution of Madeline’s social outreach. She was able to consolidate her editing, planning, commenting, and posting with the integrated UNUM interface. “Social media growth and engagement are our main KPIs,” Madeline shared. “Being able to go into UNUM and visually see the story we are telling on social media helps funnel people into our different marketing strategies and help us achieve those goals as a company.”
With a more clear visualization of Beachly’s social message, Madeline saw measurable successes with social media following and engagement. This stronger understanding of how their socials were being interacted with helped Madeline better funnel customers into different marketing strategies and channels.
UNUM has helped us grow and evolve as a brand.
Latest Blog Posts
How to Create a Reusable Social Media Template in Canva (2025 Guide + Free Template)
Creating content every day is exhausting. But here’s a secret: you don’t need to reinvent the wheel every time you post. That’s where reusable social media templates come in. Whether you’re posting to Instagram, TikTok, Threads, or LinkedIn, having a set of ready-to-go Canva templates can save you time, boost consistency, and keep your brand looking chef’s kiss across every platform. In this post, we’ll walk you through how to create a reusable Canva template for social media — and yes, we’ve included a free template you can download and customize.
2025 Social Media Posting Times: A Heatmap Guide to Higher Engagement
Timing is everything on social media. You could craft the most engaging post ever—but if no one sees it, it won’t move the needle. That’s why knowing when to post is just as important as knowing what to post. We analyzed the latest data from Sprout Social and added our own research to help you find the best times to post on Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Threads in 2025. Below, you’ll find global engagement heatmaps, key takeaways, and expert tips for each platform so you can post with confidence.
The Complete Guide to Social Media Content Pillars (with Examples + Templates)
If you're struggling with what to post or how to stay consistent on social media, you're not alone. One of the simplest and most powerful ways to fix that? Content pillars.
How to Build a Social Media Calendar That Actually Works (Free Template Inside)
Consistency is everything online — but planning ahead is what actually makes it possible. If you’re tired of last-minute posts, content chaos, or just staring at a blank page wondering what to say… you need a better system. Enter: the social media calendar.
25 Best Social Media Tools for Creators, Brands, and Agencies (2025 Edition)
From content planning to analytics, these tools help you stay ahead on Instagram, TikTok, Threads, and more. Whether you're a solo creator, a growing brand, or a full-service agency, your tech stack can make or break your online presence. In 2025, there are more tools than ever promising to help you design, plan, publish, and scale content. But which ones are actually worth using? We’ve rounded up the 25 best social media tools across every category — from Canva-style design tools to advanced analytics — and we’re showing you how to combine them (or replace them entirely with an all-in-one tool like UNUM).
Read more
Join our Newsletter
Sign up to our newsletter for all things marketing.