As one of the newest social media platforms, TikTok’s user base is growing exponentially, making it prime real estate for businesses to reach new and larger audiences. There are many benefits of using TikTok for business, including the fact that there have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide.
Video is most definitely here to stay, and TikTok provides a unique platform for brands to easily incorporate video into their marketing strategy. For example, when you add a branded hashtag to a video, you can encourage users to create their own videos using that same hashtag, which is a great way to connect with your audience and foster engagement.
According to Wyzowl’s State of Video Marketing 2020, the number of businesses using video as a marketing tool increased from 61 percent in 2016 to 85 percent in 2020. TikTok has even made it easy for brands to get started with their launch of TikTok for Business, which allows access to real-time metrics and user-base insights.
There are many ways that you can start using TikTok to market your brand, and the following are three reasons why you should:
There are also a number of different ways that your brand can monetize content and advertise on TikTok including:
Need some inspiration? Discover how brands are achieving success on TikTok.
According to QUARTZ, direct-to-consumer brands that are selling products under $200 are really killing it on TikTok. For example, elf Cosmetic’s “Eyes, Lips, Face” challenge went viral last year when the hashtag #eyeslipface was viewed more than 1.2 billion times.
Another great example is Vessi, who sells waterproof shoes. They made a name for themselves on TikTok with their “but are they wine-proof” videos featuring a woman pouring red wine on a pair of shoes. Comical videos such as that one truly embody the spirit of TikTok.
While the Washington Post is a well-respected newspaper, they too have made a splash on TikTok with their goofy approach. Users find their simple “We are a newspaper” headline humorous and they even posted a hilarious video about “how to practice small talk when the pandemic is over.”
As a marketer, there are many unique and fun ways to engage with your audience on TikTok, so doesn’t your brand deserve a coveted spot? While Gen Z and Millennials are the most frequent users, older users are also starting to check out the platform, making this of interest to quite a wide demographic.
So no matter what your brand, take time to come up with a marketing strategy that includes creative ways to share content and reach your audience on TikTok. What do you have to lose? Chances are, it could really pay off!
“Companies willing to be humorous and entertaining, or to make fun of themselves, have the potential to gain quick traction on TikTok. At the moment, it appears to be some brands’ best-kept marketing secret,” - Eric Haim, EasyCall.io
Kim is a seasoned content marketing professional with twelve years of corporate communications experience. Her sweet spot is with creative writing both short and long-form, and she has a proven track record working with IBM, Jackson Healthcare, and Walt Disney World, among many others. Kim is also a singer and actress and has been performing on stage and screen her entire life and has a great passion for TV and film production.