The Metrics Were Never the Goal

TikTok trends move fast — and catching them early is one of the easiest ways to grow consistently. Each week, we track the formats, sounds, and breakout moments flooding the For You page.

We’re unvailing a completely reimagined BioBar — rebuilt, redesigned, and refined from the ground up.

The 2025 holiday season marks a major shift: shoppers are searching for gifts on Instagram, TikTok, Pinterest, and YouTube more than Google for the first time.

Every Q4 — like clockwork — creators, brands, and agencies all ask the same question: “Why did my engagement suddenly drop… again?” It’s not you. It’s not your content. It’s the seasonal algorithm reset.

Instagram didn’t lower your reach. It rerouted it.

See how brands track AI visibility, GEO signals, ChatGPT presence, and regional performance. TryProfound competitors ranked.

The algorithm isn’t punishing you. It’s resetting, and 2025/2026 is the turning point.

👉 Regional creators consistently outperform global influencers. In 2024–2025 interviews with AdWeek, Gymshark shared that their campaigns in Birmingham, Manchester, Los Angeles, and Austin generated higher engagement and more conversions than their macro-influencer partnerships.