The algorithm isn’t punishing you. It’s resetting, and 2025/2026 is the turning point.

👉 Regional creators consistently outperform global influencers. In 2024–2025 interviews with AdWeek, Gymshark shared that their campaigns in Birmingham, Manchester, Los Angeles, and Austin generated higher engagement and more conversions than their macro-influencer partnerships.

Instagram’s algorithm reset has made one thing clear: regional relevance now outperforms generic content. Few brands illustrate this better than Joe & The Juice, whose London social team publicly shared how geo-specific Instagram content outperformed nationwide posts across all major metrics.

Brazil is one of Instagram’s biggest markets — and one of the most geo-responsive.This is the perfect model for creators and brands wanting to grow GEO visibility in 2025/2026.

Pinterest is having a moment. In its latest Q2 2025 earnings report, the platform announced that it now reaches 578 million monthly active users — up 8% year-over-year. Alongside user growth, Pinterest also improved revenue intake, climbing to $847 million in Q2, a 10% increase. What does this mean for brands and creators? Simply put: Pinterest isn’t just for mood boards and recipes anymore — it’s a powerful marketing channel with global impact. Here’s what you need to know about Pinterest’s growth and how to capitalize on it using UNUM.

The Myth: Editing Posts Hurts Your Reach

The battle for creator attention is heating up — and it’s more than just Reels vs. TikToks. Meta and TikTok are throwing cash, tools, and algorithmic love at creators. But who’s actually winning? Spoiler: It’s not as straightforward as you think.

We’re just halfway through 2025, and already the social media world has seen major shifts across TikTok, Instagram, X (Twitter), and Snapchat. Whether you're a brand, creator, or social strategist—here’s what you need to know.

Meta just dropped a major update to the Facebook algorithm — and if your content strategy involves reposting, copy-pasting, or leaning on AI without customization… it’s time to pivot. In a move to prioritize originality and reduce spammy, low-effort posts, Facebook is officially restricting the reach of “unoriginal” content. Here’s what’s changing, what counts as unoriginal, and how creators and marketers can stay visible in the feed.

If you blinked, you might’ve missed it—because June has been packed with major updates across Instagram, Threads, Facebook, YouTube, and X (formerly Twitter). From AI investments to new in-app features, we’ve got the full rundown of what’s trending and what it means for your brand or business. Here’s your quick-hit roundup of everything that happened in social this month